EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have implemented sophisticated detection tactics. This arti

Banner ads are a ubiquitous form of online advertising that typically appear at the top of web pages. These rectangular advertisements serve graphical content to attract target customers. Banner ads are known for their extensive visibility and ability to successfully advertise products or businesses. They frequently employ eye-catching designs and